Built for early mornings, late nights, and everything in between.

Our premium heavyweight Incognito Hoodie features a dark grey, oversized silhouette with a drop shoulder and clean, simplified construction. Black-on-black embroidery across the center chest reads “ALPHA COFFEE SALT LAKE CITY, UTAH SINCE 2010” for a subtle, tonal look, while a small woven skull label on the hoodie pocket adds a signature Alpha detail.

Crafted from a durable 12.5 oz fleece blend with specialty yarns and a soft cotton face, it delivers a dry hand feel that’s built to last without sacrificing comfort.

Made in a WRAP-certified facility, this piece reflects our commitment to socially conscious manufacturing.

75% Ring-Spun Cotton/20% Polyester 3-End Fleece
Unisex pullover hoodie
Available in sizes X-Small – 2X-Large
Oversized fit with drop shoulder
Double-layer hood, no drawcord
Color: Pigment Black
Embroidered and stitched locally in Utah

TEES + HOODIES