OUR MISSION
We believe that the Alpha Experience is rooted in four principles: Awesome Coffee, Be a Warrior, Have Fun, and Give Back.
NOT JUST GREAT COFFEE, AWESOME COFFEE!
Why is coffee so important to us? It's not just a business, but rather, it's a way to create connections with others. At Alpha Coffee, we take our coffee seriously. From the sourcing of our beans to last drop in the cup, we make sure that each step of the process of delivering awesome coffee is done to the highest standards.
WHO IS AN ALPHA WARRIOR?
We specifically promote the warrior mentality and ethos—the Alpha lifestyle. So, what does that mean?
Warriors are drawn to the service of others, whether that service is on the battlefield or in the local community. They know that the greater good outweighs their own personal needs. Protecting those in need, mentoring the ones who follow them, and always having their teammates’ backs are key to their success.
WHAT'S SO FUN ABOUT COFFEE?
What's not fun about making coffee? From the grinding of the beans to producing that perfect cup, we believe that delivering awesome coffee can only be done while having fun.
From our team members to our customers, Alpha Coffee strives to create an environment where everyone can enjoy awesome coffee in a place that is inviting, relaxing, and enjoyable to spend time. Whether it is in our stores or at your home, we hope that drinking Alpha Coffee is the brightest part of your day.
COFFEE WITH A CAUSE
Alpha Coffee is on a mission to give back. Through both Grounds for Good and Coffee for Troops, giving back is what we do. As a veteran co-owned company, we know how a cup of coffee can help those deployed feel the love and support from home. With every purchase of Alpha Coffee, we donate over 10% of our proceeds to support our Veterans, Planet, and Community.
We honor all those who have served in the military with a special 10% veteran and first responder discount on all coffee and cocoa products.