OUR STORY

We are a veteran and military-spouse co-owned and operated company dedicated to offering our customers amazing coffee, promoting the warrior lifestyle, providing the highest levels of service, and giving back to our military and veterans.

On Sept. 11, 2010, we were co-founded by LTC(R) Carl Churchill, a combat veteran with 21 years of service as both an enlisted soldier and officer, and his wife Lori Churchill, a military spouse and coffee lover. The company started out as Lock-n-Load Java, selling exclusively over the web. In 2016, the company rebranded to Alpha Coffee, selling both online and via other retailers. In 2017, Alpha opened their first coffee shop, staying close to home with their first location at the mouth of Big Cottonwood Canyon in Cottonwood Heights, Utah.

From the start, Carl and Lori wanted to create a different kind of company guided by the principles they lived by.

THE ALPHA ORIGINS

Carl had just returned from a deployment to Central America in the mid ‘80s and was serving with 9th Infantry Division when he met Lori in Tacoma, Washington. They married a few years later in 1989 and have shared the journey that so many military couples encounter: multiple moves, challenging separations, deployments, and the pride of serving our great nation.

After Carl's retirement following 21 years of service, with Lori at his side, they sat down together over a cup of coffee, as they had so many times before, and discussed their future.

Together they discussed their passion for great coffee, their strong commitment to a warrior lifestyle, and their unwavering support for the military community. Alpha Coffee was born out of this passion, commitment, and drive to give back. That same strong motivation is visible in every cup of coffee Alpha Coffee sells and in the way we conduct business every day.

THE ALPHA EXPERIENCE

Learn more about how we started and
what makes the Alpha Experience different.

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