GROUNDS FOR GOOD
Alpha Coffee was founded out of service, and our desire to give back continues as a large part of our mission. We believe in compassionate capitalism, where people and profits are not mutually exclusive. As such, over 10% of our profits are donated to organizations supporting our veterans, planet, and community through our Grounds for Good program and our continued Coffee for Troops program.
We chose to focus on our three tenants of our veterans, planet, and community because that is who we are. The outdoors is not just our adventure playground; it’s our home. Challenging ourselves in nature is part of our psyche. As such, we choose three organizations each quarter on which to focus our giveback efforts. Our chosen giving partners, either individually or collectively, work to support our veterans, planet, and community. In addition, we support the featured groups throughout the year and look forward to highlighting each of them.
Learn more about the organizations we support here.
GROUNDS FOR GOOD STORIES
CODY'S STORY: SALT LAKE CLIMBER'S ALLIANCE
Meet Cody Kaemmerlen, a climbing enthusiast and member of the Board for the Salt Lake Climber's Alliance. Climbing has been a big part of Cody's life, serving as an outlet in the ups and downs throughout his journey. Check out his story about bouncing back from a horrific injury, how the climbing community has impacted his life, and why he gives back to support the mission of SLCA.
DAVID'S STORY: HEROES & HORSES
Meet David Hawley, a Navy Veteran and Class Leader for Heroes and Horses. Following the return from his deployments, he dealt with the struggle of reintegrating back into his daily life. While on his healing journey, David found Heroes and Horses, an organization offering combat veterans an alternative solution for defining and approaching their physical and mental scars.
CRAIG'S STORY: UTAH AVALANCHE CENTER
Meet Craig Gordon, an avalanche forecaster and snow safety enthusiast. Following a trip to Utah with a ski group from New Jersey, Craig knew that his destiny was to be living with the greatest snow on earth. After years of working as a ski patrol, Craig eventually found himself with the Utah Avalanche Center working to deliver on their mission of keeping people on top of the snow.
JODI & ASHLEE'S STORY: WOMEN'S EPIC
Meet Jodi Horton and Ashlee Hinds, the powerhouse duo behind Women’s Epic, a series of exhilarating trail races designed to celebrate and challenge women of all athletic levels. These races are a place of transformative experiences where women conquer mountains, both literally and figuratively, and build lasting connections with a community of like-minded adventurers.
MCKENZIE BROWNE'S STORY: U.S. SPEEDSKATING
Meet McKenzie Browne, a fierce and focused athlete on the national U.S. Speedskating Team with her sights set on the Olympics. McKenzie started speedskating at just 5 years old and made the move to Salt Lake City in 2019 to chase her on-ice dream. Alpha Coffee is proud to sponsor and cheer her on as she chases her Olympic dream.
