Alpha Coffee was founded out of service, and our desire to give back continues as a large part of our mission. We believe in compassionate capitalism, where people and profits are not mutually exclusive. As such, over 10% of our profits are donated to nonprofits supporting our veterans, planet, and community through our Grounds for Good program and our continued Coffee for Troops program.
We chose to focus on our three tenants of our veterans, planet, and community because that is who we are. The outdoors is not just our adventure playground; it’s our home. Challenging ourselves in nature is part of our psyche. As such, we choose three organizations each quarter on which to focus our giveback efforts. Our chosen giving partners, either individually or collectively, work to support our veterans, planet, and community. In addition, we support the featured nonprofits throughout the year and look forward to highlighting each of them.
Currently Featured Nonprofits
VETPAW is a group of post-9/11 U.S. veterans with combat skills who are committed to protecting and training park rangers to combat poaching on the ground in Africa. Along with training local rangers and providing on-the-ground surveillance and protection, educating local communities is vital to conservation.
The mission of Heroes and Horses is to offer combat veterans an alternative solution for defining and approaching their physical and mental scars through the opportunity to use tools to redefine their purpose, rediscover their inner strength, and maximize their potential by taking ownership of their lives.
The mission of the Salt Lake Climbers Alliance is to serve as the unified voice of all climbers in the greater Wasatch region, engaging as an advocate to protect outdoor climbing access and as a steward to maintain sustainable climbing resources in the Wasatch and surrounding regions.