GROUNDS FOR GOOD
Alpha Coffee was founded out of service, and our desire to give back continues as a large part of our mission. We believe in compassionate capitalism, where people and profits are not mutually exclusive. As such, over 10% of our profits are donated to organizations supporting our veterans, planet, and community through our Grounds for Good program and our continued Coffee for Troops program.
We chose to focus on our three tenants of our veterans, planet, and community because that is who we are. The outdoors is not just our adventure playground; it’s our home. Challenging ourselves in nature is part of our psyche. As such, we choose three organizations each quarter on which to focus our giveback efforts. Our chosen giving partners, either individually or collectively, work to support our veterans, planet, and community. In addition, we support the featured groups throughout the year and look forward to highlighting each of them.
Learn more about the organizations we support here.
GROUNDS FOR GOOD STORIES
DAVID'S STORY: HEROES & HORSES
Meet David Hawley, a Navy Veteran and Class Leader for Heroes and Horses. Following the return from his deployments, he dealt with the struggle of reintegrating back into his daily life and connecting with loved ones who had carried on with their lives while he was away. While on his healing journey, David found Heroes and Horses, an organization offering combat veterans an alternative solution for defining and approaching their physical and mental scars.
CODY'S STORY: SALT LAKE CLIMBER'S ALLIANCE
Meet Cody Kaemmerlen, a climbing enthusiast and member of the Board for the Salt Lake Climber's Alliance. Climbing has been a big part of Cody's life, serving as an outlet in the ups and downs throughout his journey. Check out his story about bouncing back from a horrific injury, how the climbing community has impacted his life, and why he gives back to support the mission of SLCA. The SLCA works to ensure that climbers will have ongoing access to well-managed and sustainable climbing areas.
