DRINK GOOD. DO GOOD.
Alpha Coffee was founded out of service, and our desire to give back continues as a large part of our mission. We believe in compassionate capitalism, where people and profits are not mutually exclusive. As such, over 10% of our profits are donated to help make a positive impact on our community.
Through our Grounds for Good program, we support organizations and causes that are making a meaningful difference for people, communities, and the places we love. From supporting veterans and first responders to championing women, protecting wild places, and strengthening communities, we believe doing good should be part of doing business.
GROUNDS FOR GOOD STORIES
CODY'S STORY: SALT LAKE CLIMBER'S ALLIANCE
Meet Cody Kaemmerlen, a climbing enthusiast and member of the Board for the Salt Lake Climber's Alliance. Climbing has been a big part of Cody's life, serving as an outlet in the ups and downs throughout his journey. Check out his story about bouncing back from a horrific injury, how the climbing community has impacted his life, and why he gives back to support the mission of SLCA.
DAVID'S STORY: HEROES & HORSES
Meet David Hawley, a Navy Veteran and Class Leader for Heroes and Horses. Following the return from his deployments, he dealt with the struggle of reintegrating back into his daily life. While on his healing journey, David found Heroes and Horses, an organization offering combat veterans an alternative solution for defining and approaching their physical and mental scars.
CRAIG'S STORY: UTAH AVALANCHE CENTER
Meet Craig Gordon, an avalanche forecaster and snow safety enthusiast. Following a trip to Utah with a ski group from New Jersey, Craig knew that his destiny was to be living with the greatest snow on earth. After years of working as a ski patrol, Craig eventually found himself with the Utah Avalanche Center working to deliver on their mission of keeping people on top of the snow.
JODI & ASHLEE'S STORY: WOMEN'S EPIC
Meet Jodi Horton and Ashlee Hinds, the powerhouse duo behind Women’s Epic, a series of exhilarating trail races designed to celebrate and challenge women of all athletic levels. These races are a place of transformative experiences where women conquer mountains, both literally and figuratively, and build lasting connections with a community of like-minded adventurers.
MCKENZIE BROWNE'S STORY: U.S. SPEEDSKATING
Meet McKenzie Browne, a fierce and focused athlete on the national U.S. Speedskating Team with her sights set on the Olympics. McKenzie started speedskating at just 5 years old and made the move to Salt Lake City in 2019 to chase her on-ice dream. Alpha Coffee is proud to sponsor and cheer her on as she chases her Olympic dream.
MARCY'S STORY: PROJECT OVERWATCH
Meet Marcy Hehnly, a military veteran and former law enforcement officer who has dedicated her post-service life to supporting fellow first responders. After stepping away from her career in law enforcement, Marcy was faced with the weight of the trauma and PTSD she had carried for years. Alpha Coffee is proud to support Project Overwatch through our Grounds for Good program and to stand behind Marcy’s mission to support and empower others.
ERICK'S STORY: THE PAT TILLMAN FOUNDATION
Meet Erick Diaz, a school principal, ASU Alumni Leader, and the Salt Lake City Tillman Honor Run Captain. Each year, Alpha Coffee hosts the Salt Lake City Tillman Honor Run in partnership with Erick and ASU Alumni’s Utah Chapter.
